Case Studies

Footy Buckets – Upcycling Creativity in County Monaghan

Footy Buckets is a Monaghan success story built on creativity, sustainability, and family spirit. What began in 2020 as a pandemic project for Emyvale duo Ryan Mulligan and Ann McKenna has since grown into a distinctive upcycling brand that is capturing national attention, including a proud appearance on the Late Late Toy Show, where host Patrick Kielty sported one of their one-of-a-kind hats to the delight of viewers across the country.

The idea behind Footy Buckets is simple but powerful, give old, damaged, or unwanted football shirts a new lease of life by transforming them into unique bucket hats. Ryan and Ann began by sourcing unloved shirts from charity shops and online marketplaces, drawn by a desire to reduce waste and turn forgotten textiles into something new and wearable. Each hat carries its own story, created from materials that would otherwise have been discarded, reflecting the duo’s commitment to sustainability and their belief in the value of upcycling.

A distinctive feature of Footy Buckets is their personal, customer-focused approach. Many customers send in their own jerseys, sometimes representing decades of cherished memories, to be transformed into bespoke bucket hats. This service adds emotional value to each item, turning once-worn sports shirts into meaningful keepsakes that can be enjoyed every day. Whether it’s a football shirt, GAA top, rugby jersey, or any sporting garment, Footy Buckets offers a way to preserve the past while creating something new.

Their appearance on the Late Late Toy Show marked an exciting milestone for the brand. The national spotlight introduced Footy Buckets to a wider audience and celebrated the creativity emerging from rural Monaghan. The exposure led to increased interest, new customers, and a greater appreciation for the environmental impact of their work. It also underscored the growing consumer appetite for products that combine sustainability with individuality.

Looking to the future, Ryan and Ann hope to expand their range, deepen their engagement with local clubs and supporters, and explore new opportunities for upcycled apparel. The foundation they have built, grounded in innovation, purpose, and authenticity, positions Footy Buckets for continued success both within Monaghan and far beyond.

Footy Buckets is a remarkable example of how local entrepreneurship can blend creativity and environmental responsibility to produce something truly special.

You can visit their website here: www.footybuckets.com